According to Peter Laviña, spokesperson of the Duterte campaign, social media was a game changer that helped the Davao City mayor win.
“On behalf of Mayor Duterte and the campaign team, we would like to express our thanks to all our online supporters, both here in the Philippines and abroad, who tirelessly worked to raise awareness about his candidacy, platform and programs,” Laviña said.
“And given our lack of funds to defray campaign costs, social media outlets like Facebook, Instagram, and Twitter gave us the platforms to convey and propagate our messages,” he added.
The Duterte digital campaign involved hundreds of social media account groups, countless individuals, and hundreds of influencers with a membership reach of over 14 million.
The Philippines has over 40 million Facebook accounts and pages alone and more than 2 million Twitter and Instagram handles.
In a related development, Laviña welcomed the support being mulled by social media platform Facebook for the incoming Duterte presidency, saying the connectivity afforded by Facebook is essential in building Filipino communities and pushing the reform agenda of the President-elect.
DUTERTE CAMP THANKS SOCIAL MEDIA SUPPORTERS #PressRelease #DuterteCayetano #TagumpayngPagbabago
Reviewed by Amaya Chika
on
Monday, May 16, 2016
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